Aarti Writing Products began operations in 1975, in Gujarat. The factory is in Umbergaon. The company started off by producing metal pens and pen parts. Now it has diversified into the manufacture of pencils and crayons too. Consistent good quality is something the company has always maintained. With the current environment consciousness in mind, Aarti Products have created eco-friendly pencils that emulate wood in its properties but are resistant to breakage. The company's products are sold under the brand name Aviva.