Krishna Janmashtami is the celebration of the birth of Lord Shri Krishna, the incarnation of Lord Vishnu, believed to have been born about five thousand years ago in Mathura in 'Dwapar Yuga'. This celebration is said to be revealed originally by the Sri Krishna himself to Yudhishthira, the eldest of Pandavas, as mentioned in the Bhavishyottara Puran. He was born to Vasudev and Devki, who were imprisoned by Devki's evil brother Kansa and was brought up by Nand and Yashoda. The birth of Lod Krishna is believed to be symbolic of our imprisonment in worldly illusions, where He took birth with us and led us to salvation and peace, vanquishing all evils depicted by Kansa in the story. Hindus all over India observe fast on this day and recite the life story and teachings of Sri Krishna noted in the form of 'shlokas' in Bhagwad Gita. Temples of Lord Krishna are decorated most beautifully and children are adorned as Lord Krishna and Radhika, his spiritual beloved. Krishna Leela or the plays depicting scenes from Krishna's life, especially childhood, are performed. At midnight, when Lord Krishna was believed to have taken birth, an 'aarti' is performed and people break their fasts by feasting on sweets and delicious dishes prepared especially for the occasion. In many parts, the child Krishna is installed in a swing and offered sumptuous food, especially 'Makkhan' (butter) and 'Mishri' (sugar cubes).

One of the significant festivals of India, Janmashtami commemorates the birth of Lord Krishna. On the eighth day of the dark fortnight, in the month of August or September, Hindus celebrate the festival with pomp and splendor. This year, Krishna Janmashtami falls on 16th August. Rituals such as day-long fasting, dahi-handi with butter and many more are performed by the devotees. A time to exchange gifts! Sweets made of milk, dry fruits, designer pooja accessories like conch shells, bells, cradles, pooja thali make fine Janmashtami gifting. Devotional compact discs, books like The Gita, idols of Lord Vishnu, calendars illustrating Mathura and Radha-Krishna, greetings and posters depicting the times Krishna spent in Vrindavan and the different incarnations of The Lord.

In the corporate sector too, the entrepreneurs celebrate. Gokulashtami gifts can be customized with a corporate name and logo and gifted to employees. These gift articles are also be endorsements.