Cradle stuffed with bliss! One of the significant festivities of India, Janmashtami commemorates the birth of Lord Krishna. On the eighth day of the dark fortnight, in the month of August or September, Hindus celebrate the festival with pomp and splendor. This year, Krishna Janmashtami falls on 16th August. Rituals such as day -long fasting, dahi-handi with butter and many more are performed by the devotees. A good time to exchange gifts and good wishes! Sweets made of milk, dry fruits, designer pooja accessories like conch shells, bells, cradles, pooja thali make good Janmashtami gifting. Devotional CDs, books like The Gita, idols of Lord Vishnu, calendars illustrating Mathura-his foster abode and Radha-Krishna, greetings and posters depicting the times, Krishna spent in Vrindavan and the different incarnations of The Lord. In the corporate sector too, the entrepreneurs spread happiness and an aura of festivity during this pious occasion. Gokulashtami endowments are customized with a corporate name and logo and gifted to the employees. These gift articles are also used as endorsement tools.