The Maha Kumbh Mela, a festival of the legendary pot of nectar of immortality, a celebration every three years. Every six years an Ardh Mela (half festival) takes place six years after the Maha Kumbh..In 2007, 19th January at Prayag, its fair time. A Hindu pilgrimage centers around bathing and takes place at four places, namely Prayag, Haridwar, Ujjain and Nasik. The belief: The gods and demons fought in the sky for acquiring the pot of Amrit (the nectar of immortality) for 12 days and 12 nights. During the battle, drops of this Amrit fell in the four pilgrim places and thus, these locations are sacred pilgrim areas. Rituals include religious discussions, devotional singing and mass feeding of holy people as well as the poor and religious assemblies. Corporate gifts for promotional purposes can be made out of posters of temples and locales.