The night of Shiva! The night of Shiva is celebrated with a lot of devotion by the Hindus on the 14th night of the new moon, in the month of Phalgun (February/March). In year 2007, this festive occasion commences on 16 February. Myth and legend are associated to this auspicious night of Maha Shivaratri. This grand night celebrates the wedding Shiva with Parvati. Some believe Shiva or Neelkanth performed the Tandav Nritya on this day. The appearance this day Bhairav or Ashutosh in the form of the Linga. Devotees observe a fast with fruits and milk or without food and water. After a ritual bath, devotees bathe the Mahadev Linga with milk, water and honey. Temple bells ring and chants of Om Namaha Shivaya in praise of Lord Shankar are part of the celebration. On this day, people exchange sweets and gifts. Natraja and Kailashnath idols, posters, sweets and dry fruits are also gifts to celebrate this occasion. A corporate logo on a gift and a occasion to gift for promotional purposes.