Nagpanchami also known as Guga-Navami is a ceremony celebrated by the Hindus all over India. It falls on the fifth day of moonlit fortnight in Shravan (July/August). This year 2006, the auspicious day falls on 30th July. Snake worship was a ritual practice long before the Vedic times; by Hindus, Jains and Buddhists and still continues to be a pious celebration. There are quite a few mythological stories that cause the devotees to pray the serpent. Lord Shiva wears the snake as ornamentation around his neck. The ceremonies performed include sweetened milk and puffed rice offered to the snakes. People pray the Snake God for prosperity and safety from the venomous reptile. Goodies including sweets, fresh fruits and dry fruits along with flowers are gift hampers often exchanged among the devotees. In the corporate sector, this occasion is a good time to promote the corporation or a business by personalized Nagpanchami gifts.