Nagpanchami also known as Guga-Navami is a ceremony celebrated by the Hindus all over India on the fifth day of moonlit fortnight in Shravan (July/August). This year 2006, on the 30th day of July, Nagpanchami. Snake worship was a ritual practice long before the Vedic times; by Hindus, Jains and Buddhists and still continues to be a celebration. There are quite a few mythological stories that cause the devotees to pray the serpent. Lord Shiva wears the snake around his neck. The ceremonies performed include sweetened milk and puffed rice offering to snakes. People pray to the Snake God for prosperity and safety from the venomous reptile. Goodies including sweets, fresh fruits and dry fruits along with flowers are gift hampers often exchanged among the devotees. In the corporate sector, this occasion is a time to promote a corporation with Nagpanchami gifts.