Raksha Bandhan is the unique Indian festival meant to sweeten the ties of brother and sister. It usually falls in late August. The main ritual consists of tying the 'rakhi' knot on to a brother's wrist. 'Raksha Bandhan' literally means 'Bond of protection' and implies that while the sister prays to God for the well being and prosperity of her brother, the brother vows to protect her against all the evils of the world and help her in all the problems. On this day, sisters bathe early and wear new clothes. They do not eat or drink anything until they perform the 'aarti' of their brothers wishing the best for him, adorn their heads with red vermillion 'tikka', tie rakhi on his wrist and sweeten their mouths with speciall prepared sweets and delicacies.

Brothers on the other hand, give token gifts in kind or cash to their brothers and pledge to be their protector forever. The festival seeks to celebrate the affectionate ties between siblings of opposite sex. Raksha bandhan or the festival of 'rakhi' also asserts the ties of married women with their natal homes and that their brothers are still there for her assistance. Today, the practice has taken a more universal and humanitarian form when women and girls tie rakhis to the soldiers, the jailed convicts or other abandoned social sects to make them feel loved and wanted. They also tie 'rakhi' to the Prime Minister's wrist to extract the promise of protection from him. Especially in northern and western India, many girls tie rakhi around the wrists of boys and men who have no sisters and treat them as their 'god-brothers'.

A sacred ritual performed in August-Shravan Purnima, especially between the sisters and brothers. On 9th August arrives this auspicious occasion. Sachi or Indrani tied a thread on husband Indra's wrist, when he went to fight the demon Brutra. There are many mythological tales that speak of the ceremony with regards trust and protection. Raksha=protection; Bandhan=thread. A brother is obliged to safeguard the sister's life. This ancient tradition of tying a thread is accompanied by other customs. A sister performs arti and prays for her brother's long life. Sisters accept gifts. Gifts include clothes, decorative articles, cosmetics, jewelry and jewelry boxes, sweets and dry fruits. Rakhis are available in different styles, sizes and colors. Threads are available as sandalwood threads and colorful threads. Corporate gifts in the form of Rakhi gifts during the festive season with Corporate logos can also be promotional gifts.