A colorful event for the matrimonial. A festivity when the married women are in their best attire, jewelry and decorations. This ceremony started in Jaipur but the ritual brings vivacity among the women in India as well as abroad. The colorful event falls on the 28th and 29th of July, 2006-Shravan. The women folk enjoy themselves thoroughly. Lavish colorful clothes, precious jewelry mark the extravagance of the fete. The Teej festival is about the wedded ladies idolize and pray Goddess Parvati for Her devotion towards her husband Shiva. Palanquin processions, applying henna (mehndi), feast and folk songs form a part of entire celebration. Shopping and gifting plays a vital role in this event. Jewelry, precious stones, imitation accessories, idols of Parvati and Shiva, colorful clothes, puppets -symbolizes the pink city Jaipur. These gift products are also used as festival give away in the corporate sector. These corporate gift products are marked with a corporate name and logo and used as corporate promotional hand outs.