The temple festival of Kerala -Thrissur Pooram attracts people all over towards its magnificent celebration. The splendid occasion is on 27th april, 2007. Thrissur - Tiru-Shiva-Perur (the town with the name of Lord Shiva) is the cultural capital of Kerala. The processions of elephants that come out from the various temples and beautiful fireworks are fascinating and appealing. The ornamentation of the elephants, artistic parasols and chenda melam(rhythmic drum beat) are a peculiarity. The processions from various temples reach the Vadakumnath Kshetram temple at Thrissur. Idols of deities, articulate posters and frames of the event, greetings and pooja accessories are some of the gift products exchanged among the devotees. Even in the corporate sector, the ambience of the festivity is evident. Gift products are customized with corporate logo and are used for promotions too.