The arrival of the spring season is the message conveyed on the festival of Basant Panchami. In religious terms Goddess Saraswati (wife of Brahma), a representation of wisdom and knowledge is worshipped. A celebration of this festival in the year 2007 on the 23rd of January, the 5th day of the lunar month of Magh (January to March), also commemorates the birthday of Saraswati. During Saraswati puja, gifts of books and pens are placed at the feet of the Goddess Saraswati for her blessings. On this festival fruits, flowers, books, pens, posters and idols of Saraswati are gifted. Corporations' gifts for promotional purposes to celebrate this occasion of Vasant Panchanmi.